Wednesday, December 7, 2011

The Nets unveil the final ‘New Jersey Nets’ logo

The Nets will unveil a special logo as early as Wednesday to coincide with the announcement of the 2011-2012 season schedule. The logo is actually pretty snappy. In the center is a tri-color basketball with the Nets name written in 1970's era script, an homage to the team's A.B.A. past. The number 35 in the middle. Below are the years 1977 and 2012, bookends to the team's often-withered years in the Garden State. A tiny outline of the state is at the bottom in white.

It's an open question is whether true blue Nets fans in New Jersey will want to shell out $20, $30 or more for merchandise produced by a team that is leaving town in the spring. The Nets, however, feel that it is the right thing to do.

"It will be our farewell moniker," said Fred Mangione, the team's chief marketing officer. "As we go out, we want to go out the right way."


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